How we see ourselves and our corporate policy maxims
The STIHL corporate culture is not a theoretical or static construct, but a living world that has
evolved over more than 80 years and is shaped by the people in the Group.
Continuity and core expertise :
Continuity in the way we think and act is a cornerstone of our corporate success. Since the business was
founded STIHL has always taken the long-term view, while preserving flexibility and adaptability. The
working relationship based on trust between the Executive Board and the owning family guarantees continuity
in the firm's strategic orientation. The business is concentrated on the firm's core expertise: developing,
producing and marketing chainsaws and power tools
Independent family business :
As a mid-sized family business, STIHL values independence. The pillars of its independence are the legal
form of the enterprise, appropriate profit, a high equity share and our own production and marketing
subsidiaries. To ensure our continuing independence and planning certainty we pay particular attention to
manufacturing, organic growth and developing know-how.
Orientation to the customer :
STIHL is firmly oriented to customers' requirements, because the success of the business ultimately depends
on customer satisfaction. To ensure customers get the best possible advice, product familiarization and
service all our machines are sold through servicing dealers, according to the motto followed by company
founder, Andreas Stihl: "A chainsaw is only as good as its servicing.
Employee-Oriented Management Culture "Succeeding Together" :
As an employer STIHL attaches importance to trained and committed employees and promotes an open,
achievement-oriented and employee-oriented management culture. Personal contact is especially important.
Education and training have always ranked high at STIHL. Managers are expected to set an example and in
particular to implement corporate strategies and values and carry them forward as part of their executive
role.
Top quality :
All over the world "Made by STIHL" means top product and process quality. Our high level of development
know-how is the foundation of the firm's international technical leadership. STIHL continually demonstrates
its world-leading competence with innovations designed to improve functionality, ease of product use,
environmental protection and health and safety at work.
International orientation :
STIHL operates internationally and is present on every continent. The Group's global orientation includes
not only worldwide marketing but also production locations and competent international suppliers. In that
context we take into account the variety of cultural differences in these different places. We pursue a
balanced locational policy within the international manufacturing network.
Fairness and responsibility :
STIHL maintains a good relationship with its dealers, suppliers and all other business partners, based on
long-term partnership. Fair dealing and good interpersonal relations, both internally and externally, are a
major component of business success. Our employees observe the "principles of social responsibility".